The pedal-powered metrolite.
To advertise SBS’s coverage of the Tour De France we created an epic 21-day endurance event for one Melbourne cyclist.
Through wind, rain and sunshine, the cyclist pedalled a racing bike that powers a scrolling metrolite from 8:00am to 4:00pm,
stopping only for two rest days as per the actual event.
To advertise SBS’s coverage of the Tour De France we created an epic 21-day endurance event for one Melbourne cyclist.
Through wind, rain and sunshine, the cyclist pedalled a racing bike that powers a scrolling metrolite from 8:00am to 4:00pm,
stopping only for two rest days as per the actual event.
